Privacy Policy

This Privacy Policy describes how Hexindecimal Services Private Limited ("Indecimal", "we", "us", or "our") collects, uses, discloses, and protects personal information obtained through our website https://www.indecimal.com, mobile platforms, advertisements, and digital marketing channels, including Meta Ads (Facebook, Instagram, WhatsApp) and other third-party platforms (collectively referred to as the "Services").

By engaging with our website, advertisements, or submitting your information through our lead forms or digital campaigns, you consent to the collection and use of your data as outlined in this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you or automatically when you interact with our digital assets, including through Meta advertising tools such as Facebook Pixel, Conversions API, and Lead Ads.

2. Use of Information

Your personal and behavioral data is used strictly for legitimate business and operational purposes, including:

• To respond to your queries, requests, or service interest
• To contact you via phone, email, WhatsApp, or SMS for project discussions
• To provide construction estimates, consultations, or project updates
• To personalize and improve user experience across our platforms
• To optimize and measure performance of marketing campaigns
• To improve ad targeting, content, and communication relevance
• To comply with legal or regulatory requirements
• To prevent fraud, misuse, or unauthorized activities

We do not sell or trade your personal information for monetary gain.

However, we may use your data for remarketing and retargeting through authorized advertising platforms like Meta, Google, or LinkedIn to provide more relevant content to you.

3. Meta Ads and Tracking Technologies

Our marketing activities utilize Meta's tools (Facebook Pixel, Conversions API, Meta Lead Ads) to collect information for ad performance and user interactions.

Data collected through these tools may include:

• Ad clicks, views, and conversions
• Website or form interactions following an ad
• Behavioral data for analytics and remarketing

You may adjust your ad preferences on Facebook or Instagram under your account settings to limit data collection or interest-based advertising.

For more details, visit Meta's Privacy Policy.

4. Cookies and Tracking Tools

We use cookies and similar technologies to personalize content, analyze performance, and improve functionality.

You may disable cookies through your browser settings, though certain site functions may be limited as a result.

Types of cookies used:

• Essential Cookies: Required for basic site functionality
• Preference Cookies: Save preferences and settings
• Analytics Cookies: Help us analyze usage patterns
• Advertising Cookies: Used to deliver more relevant ads

5. Data Retention and Storage

All personal data is stored on secure servers with restricted access.

We retain information only as long as necessary for the purposes outlined in this Policy or as required by law.

Lead and marketing data obtained through Meta Ads or other campaigns may be retained for up to 10 years for internal analysis, audit, and legal compliance unless you request its deletion.

6. Disclosure of Information

We may share your information under the following circumstances:

• Service Providers: With trusted vendors, agencies, or contractors assisting us with marketing, communication, or analytics.
• Legal Requirements: If required by law, court order, or government authority.
• Business Transfers: During mergers, acquisitions, or restructuring activities.
• Protection and Enforcement: To prevent fraud, data breaches, or violations of law or policy.

All such partners are bound by confidentiality and data protection agreements.

7. Data Security

We use industry-standard measures such as firewalls, encryption, multi-layer access controls, and regular audits to protect your information.

However, no system can guarantee absolute security, and by using our Services, you acknowledge and accept such inherent risks.

8. International Data Transfers

Your information may be stored and processed within India or in other jurisdictions where our partners operate.

By providing your data, you consent to such transfers, which will always occur under adequate security measures and applicable data protection standards.

9. Sensitive Personal Data

We do not intentionally collect sensitive personal information unless required for contractual or legal compliance.

Sensitive data includes:

• Bank or card details
• Passwords or authentication data
• Health or biometric information

If you choose to provide such information, it will be securely handled in compliance with applicable law.

10. Your Rights

You may exercise the following rights by contacting us at contact@indecimal.com:

• Access or obtain a copy of your data
• Request correction or deletion
• Restrict or object to processing
• Withdraw marketing consent
• Request data portability (where applicable)

We may require verification to confirm your identity before processing requests. All valid requests will be resolved within 31 days.

11. Children's Privacy

Our Services are not intended for individuals under 18 years of age.

We do not knowingly collect data from minors. If you believe a child has submitted information, please contact us for immediate removal.

12. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will be posted on this page with the new effective date.

By continuing to interact with our Services, you accept any revised terms.

We encourage you to review this page periodically.

13. Grievance Officer

If you have any questions, concerns, or complaints about our handling of your personal data, please reach out to our Grievance Officer:

We aim to acknowledge and resolve your concern within 31 days of receipt.

14. Data Protection Standards

To safeguard your data, Indecimal enforces strict internal protocols, including:

• Categorization of data as Confidential, Internal, or Public.
• Restricted access based on the principle of least privilege.
• VPN and encrypted storage for sensitive information.
• Regular monitoring for unauthorized access or unusual behavior.
• Routine data backup and defined retention-deletion cycles.
• Authentication layers at every platform level (website, app, cloud).
• Audit trails maintained for at least one year.

15. Contact Us

If you have any queries regarding this Privacy Policy or your personal data, please reach out to us at: